Global Mass Communication Review

  • Address

    Office #1,2, First Floor, Fazal Arcade,
    F-11 Markaz, Islamabad, Pakistan.

  • Email address

    managingeditor@gmcrjournal.com
    Monday to Friday 9am - 7pm

  • Contact information

    info@gmcrjournal.com, +92 332 9147618
    Monday to Sunday 24 Hours
  • Publishing research Since2016
  • Publication FrequencyQuarterly
  • Access TypeOpen Access

Global Mass Communication Review (GMCR) is published by Humanity Publications, a leading publishing house in Pakistan in research and analytics, that assists researchers in advancing research outcomes for societal benefit. To wipe out societal ills and to add the humanity by boosting up measures among the individuals of the global society. GMCR intends to promote qualitative and quantitative researches and findings with the help of newly emerging tools and patterns utilized in experiments, observations, interviews, analysis and surveys by encircling all major segments of Mass Communication and Inter-disciplinary academic and research disciplines. GMCR is a inter-disciplinary, quarterly, double-blind peer-reviewed research journal which encompasses major disciplines of Mass Communication in general with specific interest in the sub-disciplines detailed at  www.gmcrjournal.com

 

Global Mass Communication Review (GMCR) was introduced by Humanity Only (HO) through the auspices and guidance of the Humanity Research Council (HRC) - an offshoot of Humanity Development Society (HDS). GMCR promotes a wide range of research studies and findings where newly emerging tools and patterns such as experiments, observations, interviews, analysis, and surveys are utilized. The journal encourages multidisciplinary academic and research interests. GMCR is a multi-disciplinary, quarterly, double-blind peer-reviewed research journal that publishes works in all major disciplines and sub-disciplines of mass communication i.e. Media and Communication Studies, Development Journalism, Television and Film, Advertising & Public Relations. Further details are available at www.gmcrjournal.com.

 

Mission & Vision

Whereas mass communications are pervasive and ubiquitous aspects of modern societies, GMCR fulfills the major responsibility of exploring and conveying developments in human societies to the interested audience. This academic journal accepts manuscripts pertaining to the micro and macro areas of research in this field, including Newspapers, Radio, TV, Community Media, New Media, Mobile, and Social Media of communication, which amply highlights the inter-dependence of mass communication and sections of our society. The manuscripts that explore various broad aspects like history, development, innovations, trends and the influence of the media on a cross-section of the population are specifically promoted. GMCR is an Open Access journal that envisions free access of readers to its well-researched articles. The journal peer-reviews the submitted manuscripts thoroughly.

GMCR aims for making possible a future where media development is based on an informed decision-making process. Therefore, the journal stimulates innovative developments in current academic and social perception through research as they stand disconnected from the actual application and it offers sustainable solutions to the problems confronted by humanity. GMCR intends to spearhead the global advancement in research where theories connect with the application while maintaining the best features of theoretical and applied aspects. GMCR Journal aims to update research practices and their philosophical underpinning by publishing the best of theory and application in the field of mass communication.

 

Objectives & Focus

GMCR promotes:

  • Advancement of research in all sectors of Media and Communication Studies.
  • High-quality publications in theoretical and empirical researches in the field of Mass Communication.
  • Networking of academicians, researchers, and professionals encourage different genres in creative and research writing.
  • Enhancement of diversity, multiplicity, and variation of the research.
  • Advanced research in communication studies through high-quality publications that focus on theoretical, empirical, applied, and analytical themes.
  • Promotion of global collaborative and disseminative networks among academicians, communication scientists, media professionals, research scholars, and policymakers.

 

Scope

GMCR covers multidisciplinary, inter-disciplinary, and trans-disciplinary issues and problems of Media and Communication Studies. Therefore, it welcomes articles covering Electronic, Print, and Social Media. It also encompasses most of the sub-disciplines of mass communication (but not limited to) Development Communication, Theater, Film, and Visual Arts.

 

Values

GMCR adheres to the highest values in research publication on media and communication. It gives highest value to objectivity in the articles submitted for publication. Instead of assuming the values of objectivity, neutrality, originality, diversity of opinion, contribution to knowledge, the strength of argument, avoidance of fallacies, truth, and honesty as cliche, GMCR rigorously incorporates these values in selection and review of articles.



Global Impact of New Media in Public Relations: A Review Ali Bhadur, Yumna Anis, Warda Maryam Abstract:

The present study examines new media platforms and public relations from different journals related to Public Relations and articles from Google Scholar. The initial sample consisted of 23 articles, of which 15 met the criteria and were analyzed. The study's findings show that the current research is in the exploratory phase with both quantitative and qualitative st... read more PDF     Full Text

Impact of Social Media Use, Social Comparison & Self-Esteem Among Adolescents Farwa Mustafa, Shagufta Bibi, Moomal Majeed Abstract:

The present research examined how social media, social comparison, and self-esteem affect adolescents. After an extensive literature review, these hypotheses were developed. 1) Social media use, social comparison, and self-esteem among teenagers will be significantly related. 2) Social media use will affect self-esteem among adolescents.3) Adolescent self-esteem wil... read more PDF     Full Text

Thriving in the Digital Age: How Self-Efficacy Can Buffer the Effects of Social Media Use on Teachers Professional Well-Being Hira Atiq, Khalid Saleem, Hafiz Muhammad Arshad Abstract:

This research examined the association between social media usage and teachers’ professional well-being. The study also foresees that teachers’ self-efficacy mediates the positive relationship between using social media and teachers’ professional well-being. This is a descriptive study and a survey approach was used to collect data through the admi... read more PDF     Full Text

Role of Music and Lyrics of Songs as Flashback Trigger Umia Gull, Ashraf Iqbal, Fakhta Zeib Abstract:

Music is combination of lyrics, instrumental and vocalist’s sound. Every musical content has its own value according to its impact. Lyrics regarding to meaning are expressive differentiate from the libretto whether a song squeezes out the emotion of misery, regret, contentment, or something additional. The ability of music to evoke strong emotions in a listene... read more PDF     Full Text

A History of Local English-Language Newspapers in KP Province, Pakistan Muhammad Shahid Abstract:

This research study explores the history of local English-language newspapers of Khyber Pakhtunkhwa. The English-language press has played a significant role since the British rule in the province. It has acted as a representative of the region on an international level because the English language is an international means of communication. The researcher collected... read more PDF     Full Text

Critical Analysis of the Ethical Challenges related to Data Privacy and Social Media Analytics: A Literature Review Khayam Hassan, Ayesha Siddiqua, Waqas Bin Ayaz Abstract:

The aim of this study is to find out the ethical challenges to social media data privacy because social media plays an information and dissemination role in our society while on the other side, it is also facing data privacy problems. The study analyzed 38 articles related to Facebook and Twitter to explore the viewpoint of the scholars regarding ethical challenges ... read more PDF     Full Text

Revisiting Public Perception towards Police Behavior: Role of Media in Maintaining Law and Order in Pakistan Samza Fatima, Syed Kaleem Imam, Asfa Ashraf Abstract:

The core objective of the current study was to dig out the public perception of police behavior from students of Bahauddin Zakariya University Multan-Pakistan. A cross-sectional survey was conducted from n=385 university students through a systematic sampling technique. Data were collected by adapting Mastrofski's model (1999) based on six dimensions ... read more PDF     Full Text

Impact of FM Radio on Political Awareness and Engagement among University Students: A Socio-Political Study Usama Bin Saleem, Ilsa Islam, Syeda Sumblah Bukhari Abstract:

This research examines the role of FM radio in shaping the awareness and engagement about politics among university students in Lahore, by focusing on the influence of socio-political aspects. The study purposes to recognize the history of FM radio and its effectiveness to address the socio-political issues. The sample size of 600 students between the ages of 18 and... read more PDF     Full Text

Effects of Social Media Usage on Gratification Obtained: A Study Based among University of Sindh, Jamashoro Students Dastar Ali Chandio, Abdul Razzaque Chhachhar, Muhammad Ramzan Abstract:

This study aims to assess the influence of social media use by undergraduate students at University of Sindh. The examination explores the relationships between students’ gratifications and usage of social media, as well as possible consequences that these have on their psychological health, academic achievement, and social interactions. Data for this research... read more PDF     Full Text

The Role of Social Media in Enhancing Religious Tolerance and Interfaith Harmony in Pakistan Muhammad Basharat Hameed, Malik Adnan Abstract:

This study examines how social media promotes religious tolerance. Religious tolerance and interfaith harmony in Pakistani social media were examined. Education and social media affect religious tolerance, according to research. In a quantitative study, 417 religiously diverse respondents completed a structured questionnaire. We used descriptive statistics, SEM, and... read more PDF     Full Text

Populist and Crisis Communication during Political Crisis: Thematic Content Analysis of Pakistani Politicians’ Speeches Jibran Zeb Abstract:

Steering away from the Global North, this research focuses on Pakistan's dynamic and crisis-ridden political landscape. It specifically examines the intricate realm of populist and crisis communication strategies used by key political figures during the critical no-confidence vote of 2022. Through thematic content analysis of the speeches of prominent politicians&md... read more PDF     Full Text

Scope

 

Global Mass Communication Review - GMCR entertains papers in the following domains (but not limited to) of Human Society

 

(1) JOURNALISM

All kinds of Journalism related article would be published such as;

  • Interpretative Journalism
  • Alternative Journalism
  • Civic journalism
  • Citizen journalism
  • Peace and conflict sensitive journalism
  • War and Peace Journalism
  • Investigative journalism
  • Business and economic journalism
  • Broadcast journalism
  • Opinion journalism
  • Sports journalism
  • Health journalism
  • Online journalism etch

 

(2) ELECTRONIC MEDIA

All kinds of Electronic media related article are within this journal scope such as;

  • Television
  • Radio
  • Internet
  • Fax
  • CDs & DVDs
  • Online streaming
  • Podcast
  • RSS etc

 

(3) PRINT MEDIA

All kinds of Print media related article would be published such as;

  • Magazines
  • Newspapers
  • Digests
  • Brochures
  • Pamphlets
  • Flyers
  • Posters and banners etc

 

(4) SOCIAL MEDIA

All types of social networking sites (SNS) related research work will be published like;

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Google Plus
  • Instagram
  • Ticktack etc

 

(5) STATICS MEDIA

All kinds of statics media studies will be published like;

  • Billboards
  • Wall posters
  • Wall chalking
  • Hanging banners etc

 

(6) FILM, DRAMA AND THEATRE

Films and performing arts allied research studies would be included like;

  • Short films
  • Feature films
  • Dramas
  • Theatre

 

(7) PHOTOGRAPHY AND CARTOONS

All kinds of phototherapy related research will also be a part of this journal like;

  • History of photography
  • Kinds of Photography
  • Cartoons and animations
  • 3D presentations and effects
  • Contemporary photography industry

 

(8) VIDEOS GAMES AND INTERACTIVE MEDIA

Studies related to videos and interactive media effects will also comes within the scope such as

  • Video games
  • Ethics in interactive media

 

(9) PUBLIC RELATIONS, ADVERTISEMENTS AND MARKETING STUDIES

  • Public relations effects, theories and modeless
  • Advertising effects, theories and modeless
  • Marketing effects, theories and modeless

 

(10) DEVELOPMENT COMMUNICATION AND JOURNALISM RESEARCH

  • Development Communication and effects models
  • Development Support Communication, theories and models
  • Development Journalism effects, theories and modeless

 

(11) MEDIA MANAGEMENT AND EVENT MANAGEMENT EFFECTS

  • Media management process, effects, theories and modeless
  • Event management process, effects, theories and modeless

 

(12) E-JOURNALISM AND E-BOOKS STUDIES

  • E-Journalism effects, theories and modeless
  • E-Books effects, theories and modeless

 

(13) COMMUNICATION AND MASS COMMUNICATION

  • Mass communication Research and different perspectives
  • Mass Communication effects, theories and modeless
  • Mass communication in crisis, disasters and pandemics

Editorial Board
Chief Editor

Dr. Zahid Yousaf, Professor, Centre for Media and Communication Studies, University of the Gujrat, Punjab, Pakistan.
zahid.yousaf@uog.edu.pk

Editor

Dr. Syed Inam ur Rahman, Assistant Professor, Media and Communication Studies, International Islamic University (IIU), Sector H-10, Islamabad, Pakistan
syed.inamrahman@iiu.edu.pk

Associate Editor

Dr. Shahid Minhas, Associate Professor, Department of Media Studie, The Green International University Lahore, Punjab, Pakistan.
Shahid.minhas@giu.edu.pk

Managing Editor

Dr. Naseem Anwer, Lecturer, Department of Media Sciences, Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology, Islamabad.
journalistnaseem@gmail.com

Advisory Board
Associate professor

Dr. Asmaa Hegazy, Associate Professor, Department of Communication, College of Arts, Sciences and IT, University of Khorfakkan,Sharjah, UAE
asmaa.hegazy@ukf.ac.ae

Member

Dr. Mujeeb Ur Rehman Abro, Associate Professor, Department of Media and Communication Studies, Shah Abdul Latif University, Khairpur, Sindh , Pakistan.
abrosaab@hotmail.com

Member

Dr. Arshid Ali, Professor, University of Gujrat, Punjab, Pakistan.
arshad.ali@uog.edu.pk

Member

Dr. Rao Shahid Mahmood Khan, Associate Professor, Media & Communication Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.
raoshahid@iub.edu.pk

Member

Dr. Sahibzada Aurangzeb, Professor, Department of English, Linguistics and Literature, Iqra National University, Peshawar, KPK, Pakistan.
sahibzada.aurangzeb@inu.edu.pk

Member

Dr. Muhammad Naeem Javed, Associate Professor, Lahore Leads University, Pakistan.
drnaeem.masscom@leads.edu.pk


Effects of Horror Movies on Psychological Health of Youth Irem Sultana , Arshad Ali, Ifra Iftikhar Abstract:

The current study is an explanatory study on the effects of watching horror movies on the psychological health of teenagers in the city area of Faisalabad. Researchers tried to explain the mental health and psychological problems like phobias, nightmares, sleep disorder, harsh behavior etc., in teenagers and their preferences of movies watching. The study explains that the majority of teenagers... read more PDF     Full Text     Views (5760)

Projection of Blasphemy Cases in Pakistani Media Aemen Khalid , Muhammad Arif Saeed , Mian Saeed Ahmad Abstract:

The allegation of blasphemy in our society faces violent reactions by the masses and it is generally due to a lack of knowledge about legislation concerning blasphemy in the country. In Pakistan since the introduction of blasphemy law in the country from 1986 to 2010, over 1274 individuals were charged with blasphemy allegation and alarmingly over 51 were killed either before the completion of ... read more PDF     Full Text     Views (4202)

Projection of Blasphemy Cases in Pakistani Media Aemen Khalid , Muhammad Arif Saeed , Mian Saeed Ahmad Abstract:

The allegation of blasphemy in our society faces violent reactions by the masses and it is generally due to a lack of knowledge about legislation concerning blasphemy in the country. In Pakistan since the introduction of blasphemy law in the country from 1986 to 2010, over 1274 individuals were charged with blasphemy allegation and alarmingly over 51 were killed either before the completion of ... read more PDF     Full Text     Views (4202)

A Critical Review of Hybrid Warfare: Challenges to Pakistan Muhammad Waqas Haider, Tahir Mahmood Azad, Haseeb Ur Rehman Warrich Abstract:

This research paper analyses the dynamics of Hybrid Warfare to envisage its impact upon peace and conflict situation in Pakistan. The research explores how different domains of society have been affected by the application of Hybrid Warfare. Furthermore, the research focuses on the existing and future challenges being faced by Pakistan in the domain of Hybrid Warfare. The term Hybrid warfare ha... read more PDF     Full Text     Views (4151)

Framework to Counter Lone Wolf Terrorist Activity via Web Shabnam Gul , Muhammad Faizan Asghar , Zahid Akbar Abstract:

Lone wolf is one of the most dangerous shape of terrorism as they are almost undetectable. Although lone wolf is almost untraceable, it is possible that they leave footprints while using internet. However, internet is primarily used to communicate ideology to potential lone wolf, and visitors of such internet sources or websites require technical expertise which is not very common. This enables... read more PDF     Full Text     Views (3558)

Healthcare Service Delivery News in Pakistani Print Media: A Comparative Analysis of Daily Jang and Daily Dawn Abid Mehmood, Sajjad Ali, Abstract:

Health conditions in Pakistan are very bad. Government and non-governmental organizations are trying to meet international standard of health services. Some healthcare providers are educated, trained and certified from the government but some are unqualified and not certified. In this research two national newspapers are analyzed the daily Jang Urdu and the daily Dawn English. These newspapers ... read more PDF     Full Text     Views (3148)

Confrontations and Limitations on the Freedom of Expression in Pakistan Jawwad Riaz, Zakia Suleman, Zaheer Iqbal Cheema Abstract:

The significance of the right to free speech is evident from the fact that the societies that curb and limit the freedom of expression are more prone to crimes and incidents of torture, ill-treatment and disappearances. Almost every state has imposed restrictions on the right to free speech on account of national security, defamation, religious hatred, extremism or radicalism. This article star... read more PDF     Full Text     Views (2934)

Climate Change Effects on Water Resources and Need of Dams in Pakistan Tanveer Hussain , Muhammad Naeem Javed , Abdul Basit Abstract:

Climate change is a global phenomenon; its outcome affects societies around the world. Climate change has become the greatest severe issue of the 21st century. Climate change has a large influence on the atmosphere, farming, health zone, flood, ecology, marine and water levels in Pakistan. When these environmental changes affect the natural system, they may affect the living being indirectly or... read more PDF     Full Text     Views (2898)

Dependency of Mainstream Pakistani English Newspapers on Foreign News Agencies: A Comparative Study of Daily Dawn and the News International Abid Mehmood, Sajjad Ali, Abstract:

The aim of this research is to highlight the influence of foreign news agencies on daily Dawn and the News International. Quantities Content analysis has been done, while data collected from two newspapers of three month, 2016. The researcher collected data through purposive sampling technique and coding sheet was used as a tool. The results revealed that both newspapers reli... read more PDF     Full Text     Views (2766)

Portrayal of Islam and Muslims in Western Media: A Study of Fox News Nadia Saleem , Muhammad Umair Chaudhary , Fiza Ashfaq Abstract:

The study is aimed to analyze the portrayal of Islam and Muslims through the content that is being disseminated by western media all over the world. Nowadays, the perception about any nation, religion, and society is building through media perspective. Media is playing a major role to bring peace, war, and alliance among the nations of the world. The mediated propaganda by western media is lead... read more PDF     Full Text     Views (2660)


Content Analysis of Pre-Election 2013 Political Campaign on Pakistani TV Channels Saima Andleeb, , Abstract:

This research categorizes treatment model of political parties in of agenda setting and framing perspective in major TV news channels in Pakistan before the elections of May 2013. The prime time (7-11pm) of these channels for one month was selected for supervising, examining and organizing determinations of coverage of general elections by news channels in under the code of conduct and procedur... read more PDF     Full Text     Downloads (0)

Television Advertisement as Source of Creating Body Dissatisfaction among Females Viewers Neelam Zahir, Abdul Rehman Qaisar, Majid Ul Ghafar Abstract:

The present study explores the impact of television advertisements on females' attitude formation toward their body. The present study is a cross sectional survey of 300 female respondent from educational institutes. Overall findings show that television advertisements are significantly consumed as source of getting information about products, services and ideas. Finding also endorses that fema... read more PDF     Full Text     Downloads (0)

Comparative Study of Editorials of Daily Dawn and Daily the News International Regarding Electricity Crisis of Pakistan Muhammad Ahmad Nawaz, Sajjad Ali, Abstract:

This research investigates the editorial coverage of two elite newspapers of Pakistan; Daily the News International and Daily Dawn regarding electricity crisis in Pakistan from June 2010 to May 2011. For this research study, 49 editorials were studied, comprised 648 sentences. Twenty-two editorials (291 sentences) in Daily Dawn and 27 editorials (357 sentences) published in Daily the News Inter... read more PDF     Full Text     Downloads (0)

Comparative Study of Editorials of Daily Dawn and Daily the News International Regarding Electricity Crisis of Pakistan Muhammad Ahmad Nawaz, Sajjad Ali, Abstract:

This research investigates the editorial coverage of two elite newspapers of Pakistan; Daily the News International and Daily Dawn regarding electricity crisis in Pakistan from June 2010 to May 2011. For this research study, 49 editorials were studied, comprised 648 sentences. Twenty-two editorials (291 sentences) in Daily Dawn and 27 editorials (357 sentences) published in Daily the News Inter... read more PDF     Full Text     Downloads (0)

News Coverage of Child Labor Issue in Pakistani Press: A Comparative Analysis of Daily Dawn and Daily Jang Adnan Ali, Arshad Rehman, Khayam Hassan Abstract:

The aim of this research was to evaluate child labor issue in the news coverage of in mainstream Pakistani press. The study also examined the news about awareness and education of the public towards the child labor issue. Quantitative content analysis was done for collection of data. A comparative study was conducted, where the news of the front and back page of the daily Dawn (English) and dai... read more PDF     Full Text     Downloads (0)

Assessing the Media Literacy amongst the Students of University of Swat Waqar Ahmad, Sulaiman Khan, Khayam Hassan Abstract:

This research assesses the level of media literacy among the students studying at the University of Swat because understanding media messages is important in this era of advanced communication and swift media. This research collects data through a questionnaire randomly from 210 students, where the response rate remained 94 percent as 117 respondents were and 89 respondents were female from the... read more PDF     Full Text     Downloads (0)

Assessing the Media Literacy amongst the Students of University of Swat Waqar Ahmad, Sulaiman Khan, Khayam Hassan Abstract:

This research assesses the level of media literacy among the students studying at the University of Swat because understanding media messages is important in this era of advanced communication and swift media. This research collects data through a questionnaire randomly from 210 students, where the response rate remained 94 percent as 117 respondents were and 89 respondents were female from the... read more PDF     Full Text     Downloads (0)

Reporting Balochistan Conflict: An analysis of Professional Constraints on Journalists Syed Atif Abbas Shirazi, , Abstract:

This research was conducted to investigate the main causes, pressures that affect the media reporting on Baluchistan conflict. The researcher conducted interview and survey of different reporters, journalists and media managers who work on Balochistan Conflict for fair assessment. The target population in this study was working journalists, press club leaders. The researcher conducted face to f... read more PDF     Full Text     Downloads (0)

Role of TV Talk Shows in Creating Political Awareness among Youth MakiRessan Abdullah Mamori , Syed Inam ur Rahman, Abstract:

Media in Iraq after 2003 has become very effervescent in providing useful information to the people. In this research the political perspective of media information was studied where it was gauged that how media is creating awareness among masses of Iraq, as news talk shows have become integral part of electronic media in the world and it has established its trustworthiness. The researcher desi... read more PDF     Full Text     Downloads (0)

World Domination Games and its Impact on the 21st Century Haseeb Ur Rehman Warrich, Muhammad Rehman, Sahrish Jamil Abstract:

No other element impacted the historical conditions of the preceding 100 years to such an extent as the war to secure and control the world's reserves of petroleum. Sustainable economic growth after 1873, that discouraged British Empire, arose mechanical economies in Europe. Central Asia remained the object of rivalries and machination by the giant countries of the Europe. World Domination Game... read more PDF     Full Text     Downloads (0)