Global Multimedia Review

  • Address

    Office #1,2, First Floor, Fazal Arcade,
    F-11 Markaz, Islamabad, Pakistan.
  • Email address

    managingeditor@gmmrjournal.com
    Monday to Friday 9am - 7pm
  • Contact information

    info@gmmrjournal.com, +92 332 9147618
    Monday to Sunday 24 Hours
  • Publishing research Since2018
  • Publication FrequencyAnnual
  • Access TypeOpen Access

Global Multimedia Review (GMR) intends to promote qualitative and quantitative research and findings with the help of emerging tools and patterns utilized in experiments, observations, interviews, analysis and surveys by encircling all major segments of Social Sciences and Multidisciplinary academic and research disciplines. GMR is a multi-disciplinary, double-blind peer-reviewed research journal which encompasses major disciplines of multimedia communication channels i.e., Social Media, Television and Film Studies, Photo Journalism, Radio Broadcasting, Online News Media Reporting, Community Journalism, Broadcast Media, Documentary Production, Advertising and Mobile Journalism in general with specific interest in the sub-disciplines. Details are available at www.gmmrjournal.com/about-us/scope

 

  • Advancement of research in all sectors of Digital Media and Communication Studies.
  • High quality publications in theoretical and empirical researches in the field of Multi Media Communication.
  • Networking of academicians, researchers and professionals encourage different genres in creative and research writing.
  • Enhancement of diversity, multiplicity and variation of the research on society in general.
  • Advance research in communication studies by stimulating high quality publications focused on theoretical, empirical, applied and analytical themes.



Representation of Gender Stereotypes in Advertisements: A Content Analysis of Facebook and Instagram Advertisements Ambreen Noor, Rida Nowsherwan Abstract:

In the dynamic realm of the digital landscape, the examination of gender stereotypes' influence on online advertising becomes imperative. This study addresses the backdrop of the expanding influence of social media platforms. The research aims to evaluate the prevalence of gender stereotypes in advertisements on these platforms, categorize these stereotypes, and investigate potential variations... read more PDF     Full Text

Contested Self-image Because of Excessive Use of Social Media: A Qualitative Study of Female Instagram Users of Fast University Islamabad Rida ul Islam, Mishayam Wajid Abstract:

Adolescent girls and young women may be influenced by social media settings to participate in social comparison, leading to feelings of inadequacy and body dissatisfaction. Instagram usage was nevertheless frequently observed to have notable special effects on body dissatisfaction, eating disorders, and inappropriate dieting behaviours in an attempt to achieve an ideal body image. From this res... read more PDF     Full Text

Exploring the Impact of Memetic Content on Political Behaviors of University Students in Punjab, Pakistan Afnan Amin, Tanveer Hussain Abstract:

This research article investigates the impact of memetic content on the political behaviours of university students in Punjab, Pakistan. With the rapid growth of social media and the increasing popularity of memetic content, understanding its influence on political behaviours becomes crucial, especially among the young and educated population. A survey-based research method has been employed, u... read more PDF     Full Text

Changing Public Opinion and Politics in the Social Media Era Jaweria Ishrat Abstract:

Public opinion and politics have seen a drastic transformation as a result of the emergence of social media platforms in the digital era. This study reveals the complex mechanisms by which social media platforms impact public opinion and drive political debate through an in-depth examination of user-generated material, qualitative research, and quantitative surveys. The results show how effecti... read more PDF     Full Text

Youth Perspectives on Korean Dramas: Effects and Responses Hina Saleem, Jamila Hatim, Bibi Jaweria Abstract:

This study examines the impact of Korean dramas on Pakistani youth, in their lifestyle and preferences, their cultural influence, language influence and emotional impact. A quantitative research approach was used, and a survey of K-dramas viewers with a sample size of (N=259) was conducted. The study uses the Cultivation theoretical framework and a questionnaire to obtain data from respondents.... read more PDF     Full Text

Scope

GMR covers multidisciplinary, inter-disciplinary and trans-disciplinary issues and problems of New Media and Communication Studies in its classical sense. Therefore, it accepts research articles covering Electronic and Social Media, Visual Journalism, Television and Film Studies in the following domains (but not limited to) of Human Society.

  1. Film, Drama & Theatre: Film, drama and performing arts allied research studies would be included like;
  • Short films
  • Documentaries
  • Feature film
  • Drama
  • Theatre
  1. Visual Journalism: All kinds of Visual Journalism related article would be published such as;
  • Interpretative Journalism
  • Alternative Journalism
  • Civic Journalism
  • Investigative journalism
  • Business journalism
  • Broadcast journalism
  • Opinion journalism
  • Sports journalism
  1. Web TV & Community Journalism: All kinds of Web TV related to articles would be published such as;
  • Community Journalism Web TV
  1. Electronic Media: All kinds of Electronic Media related article would be published such as;
  • Television
  • Radio
  • Internet
  • Fax, VCR, CDs & DVDs
  • Online streaming
  1. Social Media: All types of social networking sites (SNS) related research work will be published like;
  • YouTube
  • Facebook
  • Twitter
  • Instagram
  • Tiktok
  1. Photo Journalism: All kinds of photography related research will also be a part of this journal like;
  • Photography and Visuals
  • Cartoons
  • Contemporary photography industry

 

Editorial Board
Chief Editor

Dr. Mian Hanan Ahmad, Professor, Department of Communication Studies, University of the Punjab Lahore, Pakistan.
hanan_mian@hotmail.com

Editor

Dr. Malik Adnan, Assistant Professor, Department of Media Studies, The Islamia University of Bahawalpur, Punjab, Pakistan
dr.adnan@iub.edu.pk

Associate Editor

Dr. Zaheen Beenish, Assistant Professor, The Women University Multan, Punjab, Pakistan.
zaheen.beenish@gmail.com

Managing Editor

Dr. Muhammad Bilal Nawaz, Assistant Professor, Department of Mass Communication, Lahore College for Women University, Lahore
bilalnawaz82@gmail.com

Advisory Board
Member

Dr. Zahid Yousaf, Professor, University of the Gujrat, Punjab, Pakistan.
zahid.yousaf@uog.edu.pk

Member

Dr. Irum Sultana, Assistant Professor, Department of Mass Communication, Govt. College University Failsalabad, Punjab, Pakistan.
iremmasscom@gmail.com

Member

Dr. Mujeeb Ur Rehman Abro, Associate Professor, Shah Abdul Latif University, Khairpur, Sindh, Pakistan.
abrosaab@hotmail.com

Member

Dr. Muhammad Jawed Aslam, Associate Professsor, School of Media and Communication Studies UMT, Lahore, Punjab, Pakistan.
jawed.aslam@umt.edu.pk


Psychological Consequences of Online Gaming on Youth: A Survey of UMT Lahore Samra Nasir , , Abstract:

Research related to online gaming has gradually increased over the past few years, however minimal research has been able to study the relationship between online games, anxiety, and academic performance. In this research, the discussion is about the psychological consequences of online games on youth. This paper aims at studying the impact of online gaming on the academic performance of youth.... read more PDF     Full Text     Views (5173)

Examining Parenting in Monitoring Young People's Social Media Activities Mehak Chahil , , Abstract:

Social networking has a major impact on everyone's lives. Its obligation is correspondence, instruction and amusement. The web based life is a data, amusement, and infotainment medium. The trigger for the examination is an outline of the position parents play with their kids in controlling person to person communication practices. Web based life has a significant impact in the lives of everybod... read more PDF     Full Text     Views (4702)

Rise in Instagram Influencers: A Lahore based Survey Qistas Aslam , , Abstract:

Influencers are someone who has bigger audience and influence the decision-making power of the people while buying things online or from the outlets of the different brands. Influencers promote content and give products reviews. Brands contact them on the basis of their position, audience, authority and activeness on the social media. Influencers gain audience usually through making entertainin... read more PDF     Full Text     Views (3944)

Effects of Pakistani Drama 'Mery Pass Tum Ho' On Cultural Values of Society: A Survey of Lahore District Zubrah Shakir , , Abstract:

In this study researchers were interested to analyze the effects of Pakistani drama Mery Pas Tum ho. The reason behind choosing this serial for study was the hype and popularity belonged to this drama. The finding discloses that our public want to watch something unique but real at the same time. Some issues that although exists in our society but most of us zip up our lips due to many social r... read more PDF     Full Text     Views (3401)

Social Media as a News Source: An Analysis of Facebook Andleeb Saima, Nasir Iqbal, Rashid Ishaq Abstract:

Given study “Facebook as a News Source: An Analysis” examines the role of Facebook as a source of read more PDF     Full Text     Views (3015)

Media and its Influence on Democracy: A Case Study of Punjab Hamayun Masood , Ali Hassan , Abstract:

This research is a struggle to explore the influence of Media on democracy in Punjab that how media helps to promote the democratic norms in society and strengthens the democracy in context of a developing country. Using survey method, data has been collected from 500 respondents from Punjab as sample technique of available and convenient, selected 250 female respondents and 250 males from rura... read more PDF     Full Text     Views (2667)

Impact of Social Networking Sites on Human Basic Privacy Rights Javeria Nazeer , Muhammad Farooq , Abstract:

In recent era, Social networking sites (SNSs) have become an important source of communication and also became a matter of interest for researchers in several disciplines such as communications, technology and sociology. These Social networking sites including Facebook, Twitter etc. often reveal private data through the enclosure of public profiles, photographs, videos and messages send to the ... read more PDF     Full Text     Views (2586)

The Effect of Television Dramas on Perception of Young Viewers: A Study of Lahore Based Universities Usman Ijaz , , Abstract:

Main objectives of the study are to examine the exposure of young viewers towards Private TV Dramas and to examine the positive feelings of young viewers towards Private TV Dramas. In addition, it is also objective of the study to examine the negative feelings of young viewers towards Private TV Dramas. In current study data is collected form private and Govt universities of Lahore. Data is col... read more PDF     Full Text     Views (2576)

Influence of Barbie Doll movies on women in Pakistan Hira Ahmad , , Abstract:

This research was done to check the influence of Barbie movies among youth. As most of the time the portrayal of women, even in the face of Barbie is feeble, submissive, oppressed and dependent. Feminism and the presentation of women is a vast perspective. The study revealed that there is women empowerment through Barbie movies and Barbie and women itself is not a symbol of sexism but a pronoun... read more PDF     Full Text     Views (2553)

Impact of Sensitive Content on Public: A Case of Zainab Murder in Media Muhammad Naseem Anwar , Lubna Shaheen, Rashid Ishaq Abstract:

This study investigates the impact of media coverage on public perception of one of Pakistan's most heinous murder cases. Zanib, the victim, was a kid who was raped and then murdered; the case was widely publicised and covered extensively during the offender's trial. Until he was executed by hanging. This study aims to examine the influence of extremely sensitive coverage on people. The goal wa... read more PDF     Full Text     Views (2403)


The Effect of Television Dramas on Perception of Young Viewers: A Study of Lahore Based Universities Usman Ijaz , , Abstract:

Main objectives of the study are to examine the exposure of young viewers towards Private TV Dramas and to examine the positive feelings of young viewers towards Private TV Dramas. In addition, it is also objective of the study to examine the negative feelings of young viewers towards Private TV Dramas. In current study data is collected form private and Govt universities of Lahore. Data is col... read more PDF     Full Text     Downloads (0)

Role of Video Tutorials in Increasing the Learning Trends among Pakistani Youth Javeria Nazeer , Umm e Habiba , Abstract:

Video tutorials are a form of learning through some sort of videos with the help of graphical and audio representations used in it. Video tutorials have a wide history of learning whether it is curricular or any extracurricular activities. It is less expensive and easy to access comparative to other learning mediums. Students can easily access, learn or solve their problems without going anywhe... read more PDF     Full Text     Downloads (0)

Rise in Instagram Influencers: A Lahore based Survey Qistas Aslam , , Abstract:

Influencers are someone who has bigger audience and influence the decision-making power of the people while buying things online or from the outlets of the different brands. Influencers promote content and give products reviews. Brands contact them on the basis of their position, audience, authority and activeness on the social media. Influencers gain audience usually through making entertainin... read more PDF     Full Text     Downloads (0)

Psychological Consequences of Online Gaming on Youth: A Survey of UMT Lahore Samra Nasir , , Abstract:

Research related to online gaming has gradually increased over the past few years, however minimal research has been able to study the relationship between online games, anxiety, and academic performance. In this research, the discussion is about the psychological consequences of online games on youth. This paper aims at studying the impact of online gaming on the academic performance of youth.... read more PDF     Full Text     Downloads (0)

Examining Parenting in Monitoring Young People's Social Media Activities Mehak Chahil , , Abstract:

Social networking has a major impact on everyone's lives. Its obligation is correspondence, instruction and amusement. The web based life is a data, amusement, and infotainment medium. The trigger for the examination is an outline of the position parents play with their kids in controlling person to person communication practices. Web based life has a significant impact in the lives of everybod... read more PDF     Full Text     Downloads (0)

Media and its Influence on Democracy: A Case Study of Punjab Hamayun Masood , Ali Hassan , Abstract:

This research is a struggle to explore the influence of Media on democracy in Punjab that how media helps to promote the democratic norms in society and strengthens the democracy in context of a developing country. Using survey method, data has been collected from 500 respondents from Punjab as sample technique of available and convenient, selected 250 female respondents and 250 males from rura... read more PDF     Full Text     Downloads (0)

Impact of Sensitive Content on Public: A Case of Zainab Murder in Media Muhammad Naseem Anwar , Lubna Shaheen, Rashid Ishaq Abstract:

This study investigates the impact of media coverage on public perception of one of Pakistan's most heinous murder cases. Zanib, the victim, was a kid who was raped and then murdered; the case was widely publicised and covered extensively during the offender's trial. Until he was executed by hanging. This study aims to examine the influence of extremely sensitive coverage on people. The goal wa... read more PDF     Full Text     Downloads (0)

Image of Pakistan Armed Forces Portrayed by the News TV Channels: A Comparative Study of Public Perception of Two Metropolitan Cities Javeria Nazeer , Aneela Naqvi , Abstract:

This study is an effort to examine the image of Pakistan Armed Forces in the eyes of public with the lens of News Channels especially after the General Election 2018 in Pakistan. This study tries to measure opinion of the public about image building coverage given by the news channels to the events and operations of Pakistan Armed Forces. This study hypothesized that news channels give insuffic... read more PDF     Full Text     Downloads (0)

Impact of Social Networking Sites on Human Basic Privacy Rights Javeria Nazeer , Muhammad Farooq , Abstract:

In recent era, Social networking sites (SNSs) have become an important source of communication and also became a matter of interest for researchers in several disciplines such as communications, technology and sociology. These Social networking sites including Facebook, Twitter etc. often reveal private data through the enclosure of public profiles, photographs, videos and messages send to the ... read more PDF     Full Text     Downloads (0)

Effects of Pakistani Drama 'Mery Pass Tum Ho' On Cultural Values of Society: A Survey of Lahore District Zubrah Shakir , , Abstract:

In this study researchers were interested to analyze the effects of Pakistani drama Mery Pas Tum ho. The reason behind choosing this serial for study was the hype and popularity belonged to this drama. The finding discloses that our public want to watch something unique but real at the same time. Some issues that although exists in our society but most of us zip up our lips due to many social r... read more PDF     Full Text     Downloads (0)